/* ==========================================================================
   Social Proof Co. — global stylesheet
   ========================================================================== */

:root {
  --bg: #0c0b0a;
  --bg-card: #17140f;
  --bg-card-border: #2a251d;
  --cream: #e9e4d6;
  --cream-dim: #b7b2a2;
  --orange: #d9642e;
  --orange-hover: #c2551f;
  --line: #2a2620;

  --font-display: "Archivo Black", "Helvetica Neue", Arial, sans-serif;
  --font-body: "Archivo", "Helvetica Neue", Arial, sans-serif;

  --container: 1180px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--cream);
  font-family: var(--font-body);
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.container {
  max-width: 1600px;
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 56px) 0 clamp(44px, 6vw, 88px);
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}

/* Buttons ------------------------------------------------------------- */

.btn {
  display: inline-block;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 14px 26px;
  border-radius: 2px;
  transition: background 0.15s ease, transform 0.15s ease;
}

.btn--cta {
  background: var(--orange);
  color: #0c0b0a;
}

.btn--cta:hover {
  background: var(--orange-hover);
  transform: translateY(-1px);
}

/* Header ---------------------------------------------------------------- */

.site-header {
  position: relative;
  border-bottom: 1px solid transparent;
}

.site-header__inner {
  max-width: none;
  margin: 0;
  padding: 20px clamp(20px, 4vw, 56px) 0 clamp(20px, 4vw, 56px);
  display: flex;
  flex-direction: row;
  align-items: center;
  justify-content: space-between;
  gap: clamp(16px, 3vw, 48px);
}

.site-header__cluster {
  display: flex;
  align-items: center;
  gap: 20px;
}

.site-header__inner { position: relative; }

/* Nav is absolutely centered to the header, so uneven CTA/logo widths
   on either side don't pull it off-center. */
.site-header__nav {
  position: absolute;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  justify-content: center;
}

.site-header__logo img {
  height: clamp(26px, 2.6vw, 44px);
  width: auto;
  display: block;
}

.site-header__nav ul {
  display: flex;
  gap: clamp(18px, 1.8vw, 30px);
  list-style: none;
  margin: 0;
  padding: 0;
}

.site-header__nav a {
  font-size: clamp(13px, 1.2vw, 18px);
  font-weight: 600;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--cream-dim);
  transition: color 0.15s ease;
}

.site-header__nav a:hover { color: var(--cream); }

.site-header__cta {
  padding: 12px 24px;
  font-size: clamp(11px, 0.85vw, 13px);
}

.site-header__toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 28px;
  height: 28px;
  background: none;
  border: none;
  cursor: pointer;
}

.site-header__toggle span {
  display: block;
  height: 2px;
  background: var(--cream);
}

.site-header__nav-mobile {
  display: none;
}

@media (max-width: 780px) {
  .site-header__nav { display: none; }
  .site-header__toggle { display: flex; }

  .site-header__nav-mobile ul {
    list-style: none;
    margin: 0;
    padding: 0 24px 20px clamp(44px, 6vw, 88px);
    display: flex;
    flex-direction: column;
    gap: 16px;
    text-align: right;
  }

  .site-header__nav-mobile a {
    font-size: 14px;
    font-weight: 600;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    color: var(--cream-dim);
  }

  .site-header__nav-mobile.is-open { display: block; }
}

/* Eyebrow (rotated side label) ------------------------------------------ */

.eyebrow-vertical {
  position: absolute;
  top: 28px;
  left: 26px;
  transform-origin: left top;
  transform: rotate(90deg) translateX(0);
  font-size: clamp(11px, 0.95vw, 15px);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--orange);
  white-space: nowrap;
}

/* On small screens the rotated label would collide with the headline,
   so it lays flat above the hero instead of disappearing. */
@media (max-width: 780px) {
  .eyebrow-vertical {
    position: static;
    display: block;
    transform: none;
    margin: 0 0 18px;
    font-size: 11px;
    letter-spacing: 0.14em;
  }
}

/* Hero -------------------------------------------------------------------- */

.hero {
  position: relative;
  padding: 36px 0 72px;
  overflow: hidden;
}

/* Faint collage of social posts behind the hero, knocked back with a
   black tint so the headline stays fully legible. */
/* Scrolling social-feed background: real DOM cards in vertical columns,
   each looping upward continuously (same technique as the horizontal
   marquee ticker elsewhere on the page — a duplicated track translated
   -50%, so the loop is seamless). Purely decorative: aria-hidden and
   never focusable. */
.hero__bg {
  position: absolute;
  inset: 0;
  overflow: hidden;
  display: flex;
  gap: 24px;
  padding: 0 24px;
  opacity: 0.82;
  pointer-events: none;
  z-index: 0;
  /* Fade the whole feed at the top/bottom edges so cards appear to
     materialize and dissolve rather than cut off abruptly. */
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 10%, black 90%, transparent 100%);
  mask-image: linear-gradient(to bottom, transparent 0%, black 10%, black 90%, transparent 100%);
}

.hero__bg-col {
  flex: 1 1 0;
  position: relative;
  overflow: hidden;
  height: 100%;
}

.hero__bg-track {
  position: absolute;
  inset: 0 0 auto 0;
  display: flex;
  flex-direction: column;
  animation-name: hero-feed-scroll;
  animation-timing-function: linear;
  animation-iteration-count: infinite;
}

@keyframes hero-feed-scroll {
  from { transform: translateY(0); }
  to   { transform: translateY(-50%); }
}

/* Respect reduced-motion: the feed still shows (it's decorative content,
   not just noise) but stops moving. */
@media (prefers-reduced-motion: reduce) {
  .hero__bg-track { animation: none !important; }
}

/* Left-to-right fade: solid black behind the headline, easing out to the
   same faded-but-visible level on the right as approved previously —
   never full brightness. Layered above the columns, below the text. */
.hero__bg-fade {
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  background: linear-gradient(90deg,
    #0c0b0a 0%,
    #0c0b0a 16%,
    rgba(12,11,10,0.62) 55%,
    rgba(12,11,10,0.38) 100%);
}

.hero__inner { position: relative; z-index: 2; }
.hero .eyebrow-vertical { z-index: 3; }

.hero__inner {
  /* No max-width cap: the hero stays flush left on ultra-wide screens
     instead of being centered inside a fixed column. */
  max-width: none;
  margin: 0;
  /* Left padding only clears the rotated eyebrow gutter, so the headline
     sits as far left as possible; it collapses on small screens where the
     eyebrow is no longer rotated. */
  padding: 0 clamp(20px, 4vw, 56px) 0 clamp(20px, 4.5vw, 68px);
}

.hero__headline {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.84;
  letter-spacing: -0.015em;
  font-size: clamp(38px, 7.6vw, 126px);
  margin: 0;
  color: var(--cream);
}

.hero__headline .accent { color: var(--orange); }

.hero__copy {
  max-width: 640px;
  margin: 26px 0 0;
  font-size: clamp(17px, 1.75vw, 28px);
  line-height: 1.35;
  color: var(--cream);
}

.hero__headline--secondary {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.84;
  letter-spacing: -0.015em;
  font-size: clamp(38px, 7.6vw, 126px);
  margin: 26px 0 0;
  color: var(--cream);
}

.hero__cta {
  margin: 48px 0 0;
  text-align: center;
}

/* Section eyebrow / heading shared ---------------------------------------- */

.section-eyebrow {
  text-align: center;
  font-family: var(--font-display);
  font-size: clamp(20px, 2.6vw, 42px);
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  color: var(--cream);
  margin: 72px auto 30px;
  padding: 0 24px;
  max-width: 1100px;
}

.section-heading {
  text-align: center;
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: clamp(30px, 4vw, 44px);
  margin: 0 0 12px;
  color: var(--cream);
}

.section-heading .accent { color: var(--orange); }

.section-heading--left {
  text-align: left;
  line-height: 1.02;
  font-size: clamp(32px, 4.2vw, 52px);
  margin: 0;
  flex: 1 1 320px;
}

.section-subheading {
  text-align: center;
  font-size: 15px;
  font-weight: 700;
  color: var(--orange);
  margin: 0 0 6px;
}

.section-lead {
  text-align: center;
  font-size: 14px;
  color: var(--cream-dim);
  margin: 0 auto 48px;
  max-width: 460px;
}

/* Shared left-heading / right-content row ---------------------------------- */

.section-row {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 32px;
  flex-wrap: wrap;
  margin-bottom: 40px;
}

.section-row__side {
  flex: 1 1 280px;
  max-width: 420px;
}

.section-row__side .section-subheading,
.section-row__side .section-lead {
  text-align: left;
  margin: 0 0 6px;
  max-width: none;
}

.section-row__side .about__copy:first-child { margin-top: 0; }

@media (max-width: 700px) {
  .section-row {
    flex-direction: column;
    align-items: flex-start;
    gap: 20px;
  }

  .section-heading--left,
  .section-row__side {
    flex-basis: auto;
    flex-grow: 0;
    max-width: none;
  }
}

/* Process cards ------------------------------------------------------------ */

.process {
  padding: 8px 0 32px;
}

.process__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

@media (max-width: 780px) {
  .process__grid { grid-template-columns: 1fr; }
}

.process-card {
  background: var(--bg-card);
  border: 1.5px dashed var(--orange);
  padding: 28px 24px;
}

.process-card__tag {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--orange);
  margin: 0 0 24px;
}

.process-card__title {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 22px;
  letter-spacing: 0.03em;
  margin: 0 0 14px;
  color: var(--cream);
}

.process-card__copy {
  font-size: 13px;
  line-height: 1.6;
  color: var(--cream-dim);
  margin: 0;
}

/* Marquee ------------------------------------------------------------------ */

.marquee {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  overflow: hidden;
  padding: 18px 0;
  margin: 56px 0;
  white-space: nowrap;
}

.marquee__track {
  display: inline-flex;
  animation: marquee 32s linear infinite;
}

.marquee__track span {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 20px;
  letter-spacing: 0.02em;
  color: var(--cream);
  padding-right: 24px;
  flex-shrink: 0;
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* About / closing section --------------------------------------------------- */

.about {
  padding: 8px 0 96px;
}

.about__copy {
  font-size: 15px;
  line-height: 1.7;
  color: #cf9a6c;
  margin: 0 0 20px;
}

.about__cta {
  margin-top: 32px;
}

/* Footer ---------------------------------------------------------------- */

.site-footer {
  border-top: 1px solid var(--line);
  padding: 56px 0 0;
}

.site-footer__inner {
  max-width: 1600px;
  margin: 0 auto;
  padding: 0 clamp(20px, 5vw, 56px) 0 clamp(44px, 6vw, 88px);
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 32px;
  align-items: start;
}

.site-footer__logo {
  height: clamp(34px, 3.4vw, 58px);
  width: auto;
  display: block;
}

.site-footer__heading {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--cream-dim);
  margin: 0 0 16px;
}

.site-footer__list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.site-footer__list a,
.site-footer__list li {
  font-size: 13px;
  color: var(--cream-dim);
}

.site-footer__list a:hover { color: var(--orange); }

.site-footer__social-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.social-icon {
  display: block;
  width: 26px;
  height: 26px;
  border-radius: 7px;
  overflow: hidden;
  transition: transform 0.15s ease;
}

.social-icon:hover { transform: translateY(-2px); }

.social-icon svg { display: block; width: 100%; height: 100%; }

.site-footer__bottom {
  margin-top: 48px;
  padding: 20px clamp(20px, 5vw, 56px);
  border-top: 1px solid var(--line);
  text-align: center;
}

.site-footer__bottom p {
  margin: 0;
  font-size: 12px;
  color: var(--cream-dim);
}

@media (max-width: 780px) {
  .site-footer__inner { grid-template-columns: 1fr; }
}

/* ==========================================================================
   PRICING PAGE
   ========================================================================== */

.pricing-hero {
  padding: 56px 0 8px;
  text-align: center;
}

.pricing-hero__title {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.88;
  letter-spacing: -0.015em;
  font-size: clamp(32px, 4.4vw, 64px);
  margin: 0;
  color: var(--cream);
}

.pricing-hero__title .accent { color: var(--orange); }

.pricing-hero__copy {
  font-size: clamp(15px, 1.3vw, 19px);
  line-height: 1.5;
  color: var(--cream-dim);
  margin: 20px auto 0;
  max-width: 560px;
}

/* Category anchor nav --------------------------------------------------- */

.pricing-nav {
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 12px;
  margin: 36px auto 0;
  max-width: 1100px;
}

.pricing-nav a {
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 10px 20px;
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--cream-dim);
  transition: border-color 0.15s ease, color 0.15s ease;
}

.pricing-nav a:hover {
  border-color: var(--orange);
  color: var(--orange);
}

.pricing-section { padding: 72px 0; }

/* Pricing pages use a centered, symmetric container instead of the
   homepage's left-weighted one. */
.pricing-hero .container,
.pricing-section .container {
  max-width: 1140px;
  padding-left: clamp(20px, 4vw, 40px);
  padding-right: clamp(20px, 4vw, 40px);
}

/* Section headings on the pricing page are centered, not left-hung */
.pricing-section .section-heading--left {
  text-align: center;
  flex: none;
  max-width: none;
  margin: 0 auto 8px;
  line-height: 1.08;
}

.pricing-section__lead {
  font-size: 15px;
  line-height: 1.65;
  color: var(--cream-dim);
  margin: 18px auto 52px;
  max-width: 680px;
  text-align: center;
}

/* Tier cards ------------------------------------------------------------ */

.tiers-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
  max-width: 940px;
  margin: 0 auto 40px;
}

.tiers-grid--three {
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
  max-width: 1180px;
}

@media (max-width: 1000px) {
  .tiers-grid--three { grid-template-columns: 1fr; max-width: 560px; }
}

.tier-card {
  position: relative;
  background: var(--bg-card);
  border: 1.5px dashed var(--orange);
  padding: 40px 30px 34px;
  display: flex;
  flex-direction: column;
}

.tier-card--popular { border-style: solid; }

.popular-badge {
  position: absolute;
  top: -12px;
  left: 28px;
  background: var(--orange);
  color: #0c0b0a;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 2px;
}

.tier-card__head h3 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 28px;
  line-height: 1.15;
  letter-spacing: 0.01em;
  margin: 0 0 6px;
  /* Reserves exactly two lines regardless of the tier name's length, so
     every card's title occupies identical height and everything below
     (tagline, price, button, feature list) starts at the same row. */
  min-height: 65px;
  color: var(--cream);
}

.tier-card__tagline {
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--orange);
  margin: 0;
}

.tier-card__price { margin: 22px 0 18px; }

.tier-card__price .setup {
  font-size: 13px;
  color: var(--cream-dim);
}

.tier-card__price .monthly {
  font-family: var(--font-display);
  font-size: 40px;
  line-height: 1.1;
  color: var(--cream);
}

.tier-card__price .monthly span {
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 600;
  color: var(--cream-dim);
}

.price-note {
  font-size: 12px;
  line-height: 1.5;
  color: var(--cream-dim);
  margin: 12px 0 0;
  padding-top: 12px;
  border-top: 1px dashed var(--line);
  /* Reserves room for ~3 lines so the button and "What's Included" row
     stay aligned across cards in a row even if a future price-note runs
     longer or shorter than today's copy. */
  min-height: 74px;
}

/* Feature checklists ----------------------------------------------------- */

.feature-list { margin-top: 24px; }

.feature-category {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--orange);
  margin: 22px 0 10px;
}

.feature-category:first-child { margin-top: 0; }

.feature-row {
  display: flex;
  gap: 10px;
  font-size: 13.5px;
  line-height: 1.45;
  color: var(--cream);
  padding: 6px 0;
}

.feature-row .icon {
  color: var(--orange);
  font-weight: 700;
  flex-shrink: 0;
}

.feature-row.unavailable {
  color: #6f6a5e;
  text-decoration: line-through;
}

.feature-row.unavailable .icon {
  color: #6f6a5e;
  text-decoration: none;
}

/* Large feature boxes ---------------------------------------------------- */

.feature-box {
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
  padding: 40px;
  display: flex;
  gap: 44px;
  flex-wrap: wrap;
  margin-top: 28px;
}

.feature-box__info { flex: 1 1 300px; }

.feature-box__info h3 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 24px;
  line-height: 1.1;
  margin: 0 0 8px;
  color: var(--cream);
}

.feature-box__tagline {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange);
  margin: 0 0 16px;
}

.feature-box__copy {
  font-size: 14px;
  line-height: 1.6;
  color: var(--cream-dim);
  margin: 0;
}

.feature-box__price {
  font-family: var(--font-display);
  font-size: 30px;
  color: var(--cream);
  margin: 22px 0 18px;
}

.feature-box__price span {
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 600;
  color: var(--cream-dim);
}

.feature-box__list {
  flex: 1 1 300px;
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 4px 24px;
  align-content: center;
}

.feature-box__list li {
  display: flex;
  gap: 9px;
  font-size: 13.5px;
  line-height: 1.45;
  color: var(--cream);
  padding: 7px 0;
}

.feature-box__list li::before {
  content: "✓";
  color: var(--orange);
  font-weight: 700;
  flex-shrink: 0;
}

/* Add-on cards ----------------------------------------------------------- */

.addons-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 20px;
  margin-top: 20px;
}

.addon-card {
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
  border-left: 3px solid var(--orange);
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
}

.addon-card h4 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 17px;
  line-height: 1.15;
  margin: 0 0 10px;
  color: var(--cream);
}

.addon-card p {
  font-size: 13.5px;
  line-height: 1.55;
  color: var(--cream-dim);
  margin: 0;
  flex-grow: 1;
}

.addon-card__price {
  font-family: var(--font-display);
  font-size: 20px;
  color: var(--orange);
  margin: 16px 0;
}

.addon-card .btn { align-self: flex-start; }

/* Buttons — outline variant ---------------------------------------------- */

.btn--outline {
  background: transparent;
  color: var(--cream);
  border: 1px solid var(--orange);
}

.btn--outline:hover {
  background: var(--orange);
  color: #0c0b0a;
}

/* FAQ -------------------------------------------------------------------- */

.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px 44px;
  margin-top: 32px;
}

.faq-item h5 {
  font-size: 15px;
  font-weight: 700;
  color: var(--cream);
  margin: 0 0 8px;
}

.faq-item p {
  font-size: 13.5px;
  line-height: 1.6;
  color: var(--cream-dim);
  margin: 0;
}

/* Bottom CTA banner ------------------------------------------------------- */

.cta-banner {
  background: var(--bg-card);
  border: 1.5px dashed var(--orange);
  padding: 56px 40px;
  text-align: center;
}

.cta-banner__title {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 1.02;
  font-size: clamp(28px, 3.6vw, 44px);
  margin: 0 0 14px;
  color: var(--cream);
}

.cta-banner__title .accent { color: var(--orange); }

.cta-banner p {
  font-size: 14.5px;
  line-height: 1.6;
  color: var(--cream-dim);
  max-width: 520px;
  margin: 0 auto 24px;
}

.cta-banner__sub {
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--cream-dim);
  margin: 22px auto 0 !important;
}

/* Pricing responsive ------------------------------------------------------ */

@media (max-width: 820px) {
  .tiers-grid { grid-template-columns: 1fr; }
  .faq-grid { grid-template-columns: 1fr; }
  .feature-box { padding: 28px 24px; gap: 26px; }
  .feature-box__list { grid-template-columns: 1fr; }
  .pricing-nav { gap: 8px; }
  .pricing-nav a { padding: 8px 14px; font-size: 11px; }
  .cta-banner { padding: 40px 24px; }
}

/* Stacked logo lockup above footer ---------------------------------------- */

.about__logo {
  margin: 72px auto 0;
  max-width: 420px;
  text-align: center;
}

.about__logo img {
  width: 100%;
  height: auto;
}

/* Standalone hero CTA (sits between eyebrow line and process section) */
.hero__cta {
  margin: 28px 0 8px;
  text-align: center;
}

@media (max-width: 780px) {
  .about__logo { max-width: 280px; margin-top: 52px; }
}

/* Hero: flush-left on small screens (rotated eyebrow gutter no longer needed) */
@media (max-width: 780px) {
  .hero__inner { padding-left: 20px; padding-right: 20px; }
  .hero { padding-top: 20px; }
}

/* Header responsive: CTA-left / cluster-right holds down to phones -------- */
@media (max-width: 780px) {
  .site-header__inner {
    padding: 14px 18px 0;
    gap: 12px;
  }
  .site-header__cta {
    padding: 10px 14px;
    font-size: 10.5px;
    letter-spacing: 0.05em;
  }
  .site-header__cluster { gap: 12px; }
  .site-header__logo img { height: 24px; }
}

@media (max-width: 400px) {
  .site-header__logo img { height: 21px; }
  .site-header__cta { padding: 9px 11px; font-size: 9.5px; }
}

/* Hero background: lighten the tint slightly on small screens so the
   posts remain visible behind the narrower headline. */
@media (max-width: 780px) {
  /* Mobile: text spans full width, so left-right fade doesn't apply the
     same way — fall back to a vertical fade (dark behind the headline at
     top, easing lower), fewer columns, and a slower scroll for calmer
     motion on small screens. */
  /* Mobile hero text fills nearly the whole section (no large empty
     zone like desktop has), so keep this mostly dark throughout rather
     than revealing much at all. */
  .hero__bg {
    opacity: 0.48;
    gap: 12px;
    padding: 0 12px;
  }
  .hero__bg-col:nth-child(n+3) { display: none; }
  .hero__bg-fade {
    background: linear-gradient(180deg,
      #0c0b0a 0%, #0c0b0a 45%,
      rgba(12,11,10,0.78) 75%,
      rgba(12,11,10,0.92) 100%);
  }
  .hero__bg-track { animation-duration: 52s !important; }
}

/* Placeholder pages (Features, Blog) -------------------------------------- */

.placeholder-page {
  padding: clamp(80px, 12vh, 160px) 0;
  text-align: center;
}

.placeholder-page__tag {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--orange);
  margin: 0 0 16px;
}

.placeholder-page__title {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: clamp(40px, 6vw, 88px);
  line-height: 0.92;
  margin: 0 0 20px;
  color: var(--cream);
}

.placeholder-page__copy {
  font-size: 16px;
  line-height: 1.6;
  color: var(--cream-dim);
  max-width: 480px;
  margin: 0 auto 32px;
}

.placeholder-page__cta {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}

/* Below the desktop breakpoint the nav is hidden (hamburger takes over),
   so drop the absolute centering to avoid any overlap. */
@media (max-width: 900px) {
  .site-header__nav {
    position: static;
    left: auto;
    transform: none;
  }
}

/* Extra breathing room around pricing tier boxes on smaller screens */
@media (max-width: 1000px) {
  .tiers-grid--three { gap: 26px; }
  .pricing-section__lead { margin-bottom: 40px; }
}

/* On mobile the flat eyebrow sits over the brighter post collage —
   give it its own dark backing so it stays legible. */
@media (max-width: 780px) {
  .eyebrow-vertical {
    position: relative;
    z-index: 3;
    background: rgba(12, 11, 10, 0.92);
    color: var(--orange);
    padding: 6px 10px;
    border-radius: 3px;
    width: fit-content;
    margin: 0 0 26px;
  }
}


/* Feed card styling (decorative hero background content) --------------- */

.feedcard {
  background: rgba(255,255,255,0.045);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 14px;
  padding: 16px;
  margin-bottom: 22px;
  flex-shrink: 0;
}

.feedcard__head {
  display: flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 12px;
}

.feedcard__avatar {
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: rgba(255,255,255,0.16);
  display: block;
  flex-shrink: 0;
}

.feedcard__handle {
  font-size: 12.5px;
  font-family: var(--font-body);
  color: var(--cream-dim);
}

.feedcard__photo {
  display: block;
  width: 100%;
  height: 150px;
  border-radius: 8px;
  margin-bottom: 12px;
  object-fit: cover;
  background: rgba(255,255,255,0.06); /* shows briefly while the real photo loads */
}

.feedcard__cap {
  font-size: 13.5px;
  line-height: 1.4;
  color: var(--cream-dim);
  margin: 0 0 8px;
}

.feedcard__cap--lg { font-size: 14.5px; color: var(--cream); }

.feedcard__tag {
  font-size: 11.5px;
  color: var(--orange);
  margin: 0 0 10px;
  opacity: 0.85;
}

.feedcard__quote {
  font-size: 14.5px;
  line-height: 1.45;
  font-style: italic;
  color: var(--cream);
  margin: 4px 0 10px;
}

.feedcard__bars {
  display: flex;
  align-items: flex-end;
  gap: 7px;
  height: 60px;
  margin-bottom: 12px;
}

.feedcard__bars span {
  width: 14px;
  background: var(--orange);
  opacity: 0.55;
  border-radius: 3px;
  display: block;
}

.feedcard__meta {
  font-size: 11.5px;
  color: var(--cream-dim);
  margin: 0 0 10px;
}

.feedcard__skel {
  height: 7px;
  border-radius: 4px;
  background: rgba(255,255,255,0.10);
  margin-bottom: 7px;
}

.feedcard__eng {
  display: flex;
  gap: 10px;
  align-items: center;
}

.feedcard__eng .heart {
  color: var(--orange);
  font-size: 13px;
  opacity: 0.8;
}

.feedcard__eng .pill {
  display: inline-block;
  width: 20px;
  height: 7px;
  background: rgba(255,255,255,0.14);
  border-radius: 4px;
}

/* ==========================================================================
   STRATEGY PAGE + shared pricing-page components
   ========================================================================== */

.inline-link {
  color: var(--orange);
  text-decoration: underline;
  text-underline-offset: 2px;
}
.inline-link:hover { color: var(--cream); }

/* Reputation/setup callout boxes on the pricing page ---------------------- */

.need-more-banner {
  margin-top: 32px;
  padding: 26px 28px;
  border: 1px dashed var(--line);
  text-align: center;
}
.need-more-banner h4 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 18px;
  margin: 0 0 8px;
  color: var(--cream);
}
.need-more-banner p {
  font-size: 13.5px;
  color: var(--cream-dim);
  max-width: 520px;
  margin: 0 auto 16px;
}

.guidelines-box {
  margin-top: 24px;
  padding: 28px;
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
}
.guidelines-box h4 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 16px;
  margin: 0 0 14px;
  color: var(--orange);
}
.guidelines-box ul { margin: 0; padding: 0 0 0 18px; }
.guidelines-box li {
  font-size: 13px;
  line-height: 1.7;
  color: var(--cream-dim);
}

.setup-fee-box {
  margin-top: 24px;
  padding: 24px 28px;
  border-left: 3px solid var(--orange);
  background: var(--bg-card);
}
.setup-fee-box h4 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 16px;
  margin: 0 0 10px;
  color: var(--cream);
}
.setup-fee-box p {
  font-size: 13px;
  line-height: 1.6;
  color: var(--cream-dim);
  margin: 0 0 8px;
}
.setup-fee-box__note { font-style: italic; opacity: 0.8; }
.setup-fee-list { list-style: none; margin: 0; padding: 0; }
.setup-fee-list li {
  font-size: 13.5px;
  color: var(--cream-dim);
  padding: 6px 0;
  border-bottom: 1px dashed var(--line);
}
.setup-fee-list li:last-child { border-bottom: none; }
.setup-fee-list strong { color: var(--cream); }

/* Stat block + messaging angle grid --------------------------------------- */

.stat-row {
  display: flex;
  justify-content: center;
  margin: 8px 0 32px;
}
.stat-block { text-align: center; }
.stat-block__num {
  font-family: var(--font-display);
  font-size: clamp(48px, 6vw, 84px);
  color: var(--orange);
  line-height: 1;
}
.stat-block__label {
  font-size: 13px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--cream-dim);
  margin-top: 8px;
}

.angle-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  max-width: 900px;
  margin: 0 auto;
}
.angle-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 16px 18px;
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
  font-size: 14px;
  color: var(--cream);
}
.angle-item span {
  font-family: var(--font-display);
  color: var(--orange);
  font-size: 20px;
  line-height: 1;
  flex-shrink: 0;
}

/* Funnel rows -------------------------------------------------------------- */

.funnel-row {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  flex-wrap: wrap;
  margin-top: 8px;
}
.funnel-step {
  flex: 1 1 180px;
  max-width: 220px;
  text-align: center;
  padding: 22px 18px;
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
}
.funnel-step--primary { border-color: var(--orange); border-style: dashed; }
.funnel-step h5 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 16px;
  margin: 0 0 6px;
  color: var(--cream);
}
.funnel-step p {
  font-size: 12.5px;
  color: var(--cream-dim);
  margin: 0;
}
.funnel-arrow {
  color: var(--orange);
  font-size: 22px;
  flex-shrink: 0;
}
.funnel-row--four .funnel-step { flex-basis: 150px; padding: 16px 12px; }

@media (max-width: 780px) {
  .funnel-row { flex-direction: column; }
  .funnel-arrow { transform: rotate(90deg); }
}

/* Campaign journey steps --------------------------------------------------- */

.journey-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.journey-step {
  padding: 22px 20px;
  background: var(--bg-card);
  border: 1.5px dashed var(--orange);
}
.journey-step__num {
  display: block;
  font-family: var(--font-display);
  font-size: 28px;
  color: var(--orange);
  margin-bottom: 10px;
}
.journey-step h5 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 16px;
  margin: 0 0 8px;
  color: var(--cream);
}
.journey-step p {
  font-size: 13px;
  line-height: 1.5;
  color: var(--cream-dim);
  margin: 0;
}

@media (max-width: 1000px) {
  .journey-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .journey-grid { grid-template-columns: 1fr; }
}

/* Comparison table ---------------------------------------------------------- */

.compare-table {
  max-width: 900px;
  margin: 0 auto;
  border: 1px solid var(--bg-card-border);
}
.compare-table__row {
  display: grid;
  grid-template-columns: 1fr 1fr 2fr;
  gap: 12px;
  padding: 16px 20px;
  border-bottom: 1px solid var(--line);
  font-size: 13.5px;
  color: var(--cream-dim);
}
.compare-table__row:last-child { border-bottom: none; }
.compare-table__row--head {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange);
  background: var(--bg-card);
}
.compare-table__row--highlight {
  background: rgba(217,100,46,0.06);
  color: var(--cream);
}
.compare-table__note {
  font-size: 12px;
  color: var(--cream-dim);
  text-align: center;
  max-width: 640px;
  margin: 16px auto 0;
  font-style: italic;
}

@media (max-width: 700px) {
  .compare-table__row { grid-template-columns: 1fr; gap: 4px; }
  .compare-table__row > div:first-child { color: var(--cream); font-weight: 700; }
}

/* Full-scope 4-column grid --------------------------------------------------- */

.scope-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.scope-col {
  padding: 22px 20px;
  background: var(--bg-card);
  border: 1px solid var(--bg-card-border);
}
.scope-col h4 {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: 15px;
  margin: 0 0 12px;
  color: var(--orange);
}
.scope-col ul { list-style: none; margin: 0; padding: 0; }
.scope-col li {
  font-size: 13px;
  line-height: 1.6;
  color: var(--cream-dim);
  padding: 4px 0;
}

@media (max-width: 1000px) {
  .scope-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .scope-grid { grid-template-columns: 1fr; }
}

.addons-grid--six { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 1000px) { .addons-grid--six { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .addons-grid--six { grid-template-columns: 1fr; } }